Case Study

A well-written, topical press release can potentially do wonders for an organisation’s PR, pulling in journalists seeking good stories. However, a badly written one will not only be instantly binned, but may also discourage journalists from ever doing business with your brand in the future.

In The Mood is a boutique agency that specialises in promoting the good work of wineries in the south of France. My brief was simple: produce killer headlines that would reach out beyond the niche audience of wine trade publications. Most journalists get hundreds of emails every day, so it was vital to offer them something genuinely different. We led with the organic revolution sweeping the Languedoc region, making it one of the foremost producers of organic wines in the world.

For more information, please contact Sarah Hargreaves, In The Mood PR, @ sarah.presse@orange.fr