Case Study

Cellar Tours

It’s a terrible cliché, but also an undeniable fact: a standout website is essential for businesses today. Moreover, the pressure to maintain visibility and search engine optimisation forces brands to constantly invest in new content, while Google imposes stiff penalties for online plagiarism and repetition.

Therefore since 2010 I have been working with Cellar Tours, the world’s leading luxury travel specialist. My ongoing brief is to produce high-quality content that showcases the best of what the brand can offer, from product descriptions of luxury tours to insider information concerning the partners with whom they collaborate. Cellar Tours’ decision to redesign and rebrand their website in 2017 was another fantastic opportunity to enhance and refine existing content, ensuring that their website has no peers in the luxury tour industry.

For more information, please contact Genevieve Mc Carthy, Cellar Tours, @ gen@cellartours.com